One step is for the writer to show at the onset that he has wide knowledge on the topic. Before actually writing down his arguments, the writer should first indicate that he knows the topic very well or that he has read many resources about the subject. He may impress upon the mind of the reader that he has actually researched carefully.
On the topic of Utilitarianism, for example, the writer may begin with: Jeremy Bentham says that the foundation of what is good rests on those which bring the greatest happiness to the greatest number. Picking up from where Bentham left, John Stuart Mill further argued that, more than mere happiness, spiritual and intellectual pleasures outweigh physical pleasures. But as far as the philosophy of Utilitarianism is concerned, things do not simply end there. Act Utilitarians contend that the consequences of our actions should be the determining factor of what is good.
It's in Tiger; is it in you? As is the case with celebrity endorsements in general, the strategy is to motivate the consumer to associate the success or other admirable qualities or attributes of the individual with the product. By doing so, it is hoped that consumers will want to be as much as possible like the celebrity who they admire, even when the only similarity is their use of the same energy drink product. That phrase also emphasizes the words it's and it in conjunction with a play on words inherent in the dual interpretation that it invites.
The implication is that winners like Tiger Woods have something i. Grown More Mindful of How. However, if I was rewriting my letter to Melfi, I would have used more research and included some specific citations, to substantiate my analysis. Drawing upon personal reflection is useful in appealing to the reader's sense of ethos or pathos, but logos is also necessary to be persuasive.
I would have used statistics regarding the alcoholism rate amongst young people in the United States, for example, versus other countries. Although I criticized Melfi for not using sufficient logos in her essay, I think this is also true of my response. Fortunately, I believe I have drastically improved in my ability to find credible and substantive analysis to support my argumentation. In my first draft on drug and alcohol policy at Drexel, I once again relied primarily upon my own personal impressions and gut instincts, rather than drawing upon research on the issue.
I believe that I made a good point…… [Read More]. Analyzing Obama's Speech Through Aristotle. Obama's speech is a good example of Aristotle's rhetoric in practice.
The object of Obama's speech is to win the presidential nomination. His speech is persuasive. He is appealing to the populace of South Carolina and to that end, he praises them and calls them "the good people of South Carolina". Analyzing Obama's speech is interesting not so much because of the beauty of the speech -- it is indeed a work of art, poetic -- but also because it teaches us much about rhetoric.
We see Aristotle's lesson through the subject and form -- through the craft -- of the speech. Look at the patterns, for instance, of his speech -- the point so f contrast: The people voting for him, for instance, span a diversity of differences: They are black and white; Latino and Asian and Native American.
Paul Keating's Redfern Speech. Paul Keating's edfern Speech Paul Keating's speech at edfern Park provides examples of rhetoric that are discussed below. The speech uses of and the three modes of persuasion: The use of epiphora, particularly in tricolon format, lends both cadence and emphasis.
The word imagine is used in this manner and in epiphora convention, as the word is repeated in successive clauses. The connotation of the word confident is made more powerful by its proximity to the word imagine.
Further, antithesis is threaded throughout by deliberate distinctions between non-Aboriginal and indigenous Australians, and presumably to use the favored terms of reference for every member of the audience -- as it is a political speech.
There is a great divide between the experiences and treatment of the privileged primarily white non-indigenous citizens of Australia and the Aboriginal and Torres Strait Island people. Keating does not shy away from…… [Read More]. Advertising - Ad Campaign Analysis. The appeal to logic takes the form of the only spoken words in the advertisement. The words "sexy," "powerful," and "attitude" are repeated throughout the commercial, uttered in a sexual, breathy female voice.
The clear message is that use of the product will increase a woman's sexiness, give her power, presumably with respect to men who will find her irresistible , and that the more physically desirable and attractive a woman is, the more of an "attitude" she can afford to have and still get away with, again, presumably, with respect to men.
Similarly, the words "be envied," are intended to appeal to one of the most shallow and empty impulses of the least mature and most self-obsessed individuals who derive satisfaction from inspiring…… [Read More]. Marshall" speech contains the classic rhetoric elements of ethos, pathos and logos in order to motivate the Marshall football team in its upcoming game.
The first element of the speech is the pathos, which is an appeal to emotion. The setting of the speech is specifically chosen in order to elicit this emotion, when the coach takes the team to the graves of the unknown players.
Death is a powerful emotional trigger, and when the death is that of the former Marshall football team, that is an even more powerful emotional trigger. Choosing the "unknown player" graves has an even stronger emotional significance for the players, because they as Marshall football players can relate directly to the unknown players as equals, instead of having a specific identity.
This spurs emotions more by allowing the players to emotionally equate themselves with the deceased players. Thus, the setting alone is a strong…… [Read More]. Conservative Case for Gay Marriage. This is a highly successful use of logos because it directly appeals to the conservative viewpoints of marriage, but merely extends it use to the gay subculture. Lastly, pathos persuades audiences by arousing the emotions. This is where Sullivan truly shines in meeting his goal of gaining the compassion of conservatives.
In particular, Sullivan's reliance on personally experienced pain is very real and heart wrenching. On growing up gay and trying to envision his future, Sullivan states, "I could never have a marriage, never have a family, never be a full and equal part of the weddings and relationships and holidays that give families structure and meaning.
When I looked forward, I saw nothing but emptiness and loneliness. Sullivan's subsequent comments are an emotional outcry…… [Read More]. Michael Pollan in Published. Pollan stresses the need to cook our own food and reassert the historical and cultural importance of food in our lives. Again this strengthens Pollan's rhetoric and continues the line of reasoning he began in Omnivore's Dilemma.
So it's good to be encouraged by Pollan, who eulogises the pleasures of cooking, and to be reminded of some basic truths. Western History One of the. In his theory of evolution, Darwin argued that evolution occurred because of natural selection, wherein the determining principle is, "survival of the fittest. This theory of evolution enforced the idea of competition and the concept of survival, concepts that became more relevant to societies as they became immersed in the industrialized economy and the eventual dominance of the capitalist economy, which is motivated also by the spirit of competition and 'survival of the fittest.
The Victorian ethos held that society is in progress, and that…… [Read More]. Advertisement IT's Halftime in America. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand.
When he speaks about Detroit, Eastwood utilizes personal as well-known anecdotes that the country can recognize and that can rally it towards a common goal. In fact, the word 'rally' and the phrase 'acted as one' is utilized many times, as Eastwood stresses, time and again his faith in the strength of the country, as well as its ability to…… [Read More]. Starting the Personal Journal I Found it. Before I began the unit I would have had trouble even saying or spelling curriculum properly, and it was not something I thought about very much.
However, after doing more research on curriculum and also doing the weekly reading, as well as participating on online discussion with other students, I find that everything together has helped me a lot and given me a better understanding of curriculum.
Because of that higher level of understanding I was able to complete the weekly questions and tasks. Now I find that I have to carefully consider my ideas on curriculum, where those ideas were a few short weeks ago, and…… [Read More].
Farhad Manjoo describes all the positive reasons for having a profile on the social network, Facebook. Manjoo's argument is that Facebook, despite any potential deficits is a valuable tool and uses his essay to convince those not already using Facebook that the website will be good for them. He utilizes all the persuasive literary devices logos, ethos, and pathos to convince the reader that the potential negatives about Facebook are far outnumbered by the potential benefits.
Logos, by definition, is the word choices an author makes in order to help prove his or her point. Manjoo makes subtle jabs at those not on Facebook.
He does so partially by making this group know that they are fast becoming the minority. Secondly, he compares these standouts with false stories quoted in the satirical and fictional newspaper, The Onion.
It's just that I'd rather sculpt or write in…… [Read More]. Money Hurts Economy Analyze compare effectiveness A thesis statements B evidence, C rhetorical strategies logos, ethos, pathos dentify essay thought effective explain. Why Paper Money Hurts the Economy" all address contemporary issues and are all meant to emphasize how apparently simple ideas can bring reform to society. All of these essays are directed at raising public awareness concerning concepts that many people today currently believe to be insignificant when compared to the world's greater goal to experience progress through technology and finances.
Rilley's thesis deals with making it possible for the masses to understand how some small interventions can save lives and can help individuals combat maladies that claim thousands of lives every year. The writer concentrates on producing solid evidence with regard to how a sum as…… [Read More].
The instructions state that the paper is to be words, which is why I wrote that amount. They also state that the only source to be used is the YouTube one you provided of Soltes' lecture, which is why I assumed you would know what the orks Cited were. Here is the one source that you requested in the instructions. There were several ways that Geometric Greek art evolved into Classical Greek art, the culmination of which is perhaps evinced in the artwork decorating the Parthenon.
The key word in explaining this phenomenon is evolution, because there was not necessarily a direct alteration…… [Read More]. Anthony's Speech The s went down in history as the decade when women's movements stood strongly against oppression, demanding that women be given the same rights as men.
This, in her mind, amounted to oppression, and was an injustice not only to her, but to all American women. She took her stand, stating that if African-Americans, who prior to were not considered U. Antony's speech, 'omen's Right to Vote' successfully combines pathos, logos, and ethos, using both facts and personal testimony to create emotional resonance in her audience. Although this speech alone was not sufficient to grant women the right to vote, it…… [Read More].
Community Capital Organization Description the. It is important, therefore to understand the different frameworks by which the ethics of an act can be evaluated.
The art of citizenship, as identified by Barber no date , must taught as part of one's education. It also holds that practical experience is the best way to teach the art of citizenship. People learn about the consequences of their actions by attaching themselves to those consequences physically. In my case, the sheer volume of shoes that I had to sort made the point clear -- I was helping people clothe themselves.
Every box of children's shoes I sent was a child that I helped to live a better life. The different approaches to ethics can also be studied through practical experience. It is social interaction that illustrates for us the outcomes of our actions,…… [Read More]. Chinese Parenting Amy Chua's Model. By suggesting that the Chinese methods of parenting are better -- or that at least Chinese mothers produce more skillful and successful children -- Chua is touching upon the popular American concern.
Just consider that there are a billion like Chua back in China! Chua again appeals to similar rhetoric when she tries to defend her argument. Trying to convince her readers that rote repetition is a good method of learning, she says that it is actually a "fun" learning technique. Here again Chua knows her readers.
It is known that the idea of a practice involving "fun" is very important and popular in America. But here, Chua explains that the Chinese method of forcing children to learn more and rigorously through rote repetition may seem harsh and dull for Western parents, but when it is done properly, it is not only a road to success but also a fun…… [Read More].
Corporate Bail-Out and the Current. Such problems are not overcome easily, but in time and with sustained efforts. To better understand my standpoint of defending the bailouts, consider what would have happened had the TAP never been implemented.
All of the companies would have commenced bankruptcy procedures and the millions of workers they were employing would have been fired. At a first level, the state would have had to offer those former employees social aid. Then, the national purchasing power would have decreased even more, to impact the national demand and the national production.
Also, the country's competitive position within the global market would have decreased dramatically. Overall then, while the bailouts may not have been fairly and efficiently allocated and while they did not revive the economy immediately, they did prevent it from taking an even more damaging turn.
By connecting the awarding of a peace prize with the concerns of a world in which terrorism has become a constant threat, Obama makes clear the exigency of his message when he says: I believe that he did a good -- though not perfect -- job in meeting these differing expectations, and so crafted a speech that served as a fitting response to the occasion.
Whether or not one believes that Obama achieved the Aristotelian concept of ethos -- the ability to make a credible ethical appeal -- depends probably more on one's own politics than the speech itself. Tecumseh Red Jacket Speeches the. Both orators in some ways blame the hite Man for the destruction of his own peoples and remind the audience of the hite Man's seemingly unquenchable desire for more land and more power, at the expense of the Red Man.
They also diverge in that Red Jacket is much kinder in his observations and conclusions, likely very much associated with the divergent audiences while Tecumseh is universally unkind to the hite Man for his historical actions, which have taken so much from and spilled much Red Man blood. Red Jacket ends his ethical rant by withholding judgement, while Tecumseh calls for a united war on the hite Man were revenge will be had and much hite blood will be spilled, through a united effort of war.
Huckabee's Victory Speech in Iowa. Mike Huckabee then turns to attack the money oriented American political style. He explains how America needs to see how money does not control everything, and gives his victory in Iowa as an example of how change is possible. His message resonates well with the population of Iowa, the majority of which have never lived a lavish life style associated with East and West Coast politicians, "Well, tonight we proved that American politics still is in the hands of ordinary folks like you and across this country who believe that it wasn't about who raised the most money…… [Read More].
Wayne Booth is considered one of those principally responsible for the revival of the study of rhetoric, a skill that was valued by the Greeks in their debates and later re-visited by enlightenment-era neo-classicists. Kennedy and Richard Nixon, the popularity of shows such as 'Meet the Press, a substantial growth in the legal profession, and a new emphasis on the study of media by MacLuhan and others. Because Booth is proposing a formula for the proper criticism of essays, we are tempted to approach his essay with an attitude of extreme scrutiny; we are thus able to discern the critical from the merely hypocritical.
Booth illustrates the necessary construction of a speech or essay as a trichotomy: One of the most famous movie monologues of all time is speech delivered by Colonel Nathan R. Jessep, played by Jack Nicholson, is the commander at Guantanamo Bay. He faces a difficult situation regarding what to do with Private Santiago, an underperforming Marine who was believed to be a threat to the integrity and safety of the entire unit. Later, Jessep is court marshaled. He was not on trial, though; he was actually called as a witness in the trial of two of his subordinates, Corporal Dawson and Private Downey.
Jessep delivers his famous speech during the trial. The rhetoric used in the speech is as important as the means by which Jessep delivers it, using nonverbal communication cues that convey meaning. Woolf on January 21 She was immensely charming. She was utterly unselfish. She excelled in the difficult arts of family life.
She sacrificed herself daily. In addition to language parallels, oolf also uses brilliant imagery and symbolism throughout the speech to convey the central ideas. One of the main motifs in the speech is that of the Angel in the House. The Angel in the House symbolizes the suppression of women and their perpetual oppression by men.
The angel comes to life in oolf's speech, as she describes, "she slipped behind me and whispered: You are writing about a book that has been written by a man. Be sympathetic; be tender; flatter; deceive; use all the arts and wiles of our sex. Never let anybody guess that you have a mind of your own.
Ethical Appeal Pathetic Appeal Logical. But it showcases different voices and images of real people who are 'racing for the cure,' or racing to raise money to fund breast cancer research. The primary appeal of the advertisement is an ethical one, namely the need to devote more funding to breast cancer research, and to encourage the viewer to honor the survivors who run in the Komen race. The implication is that if real people suffer breast cancer, and real people are fighting for a cure, the viewer has an ethical responsibility to either donate to the Komen foundation, or even run him or herself in the race.
The Dubarry advertisement, the alph Lauren advertisement, and the public service commercial promoting the Susan J. Komen ace for the Cure, all use emotional appeals to some extent: Letter From a Birmingham Jail. He knew that racial divides could be conquered as long as men remained rational. King's appeal to authority, or ethos, emerges when he states it was "was evidenced sublimely in the refusal of Shadrach, Meshach and Abednego to obey the laws of Nebuchadnezzar, on the ground that a higher moral law was at stake.
To a degree, academic freedom is a reality today because Socrates practiced civil disobedience" King. Here King illustrates how civil disobedience has good consequences and, in the end, one must follow one's on inclination.
His appeal is logical and more difficult to dispute. The last thing King wanted to do was seem illogical and irrational. University of Pennsylvania online. Information Retrieved January 27, Life in a Medieval Castle. The Cid is a fair and just man, which is part of the knightly image, and he lives a good and just life. He is pious, and he commands respect, as the growth of his forces during his exile indicates. The image of the knight is also extremely brave, especially in battle, and both books hold up this image.
The Cid and his men are extremely brave on the battlefield, and they support each other, as well. In one battle, one of his knights loses his horse. Simpson writes, "His lance is broken, but he grasps his sword and smites mightily, now on foot" Simpson This is one of the enduring images of the knight, that he is brave among all other things, and that he is extremely brave in battle.
Another image of the knight in both books is that they share a camaraderie and sense of working…… [Read More]. Online Rhetoric Online Collaboration Software. Logos in online communications changes because diction has changed such as in the use of slang. Words can be copied, pasted, and inserted into related documents that are then shared with the group via the online collaboration software and so words have become less sacrosanct, more a part of the common domain. You feature several vivid photographs of marathon races to complement your arguments.
Quotations and statistics are common speech tools which, on the surface, may contribute more to your logos logical argument than ethos. Nonetheless, if you choose the right sources, you can boost your ethos too. When researching a speech about cancer research, you discover two statistics that will help you make your argument. Which statistic is your audience more likely to believe?
When you reference a reputable source, you boost your ethos by association. So, the general guideline is to use quotations and statistics from sources which have high ethos to your audience, whether by trustworthiness, similarity, authority, or reputation. Earlier, we mentioned that, if possible, you should try to share the event experience with your audience.
When you do, you can increase your ethos by incorporating something from that shared experience or someone in the audience into your speech. Your talk is done, but your effectiveness as a speaker is not yet written in stone. Whenever possible, stick around after your presentation is over. Mingle with the audience and continue to share in the event experience.
Not only will you have the opportunity for productive follow-up conversations, but your audience will see you as accessible, and accessible is good. If you fail to do so, your audience will judge you as being untrustworthy. Even if your presentation was great, your influence on their future actions is diminished. In the above examples, you may have noticed that trustworthiness and similarity were mentioned much more often than authority or reputation.
This is not an accident. This is one of many public speaking articles featured on Six Minutes. Subscribe to Six Minutes for free to receive future articles. This article is full of useful tactics for improving your ethos in a speech and before and after. What seems to be missing is that speakers need to show their hearts to audiences to truly connect with them. The tactics in the article are not an exhaustive list.
There are other things one can do. Ethos is one of the essentials for a good persuasive speech. It is very important that you established your credibility for your audience to fully trust in what you are saying. Thank you for providing this information for free! Point 1 made me think of Lance Armstrong because he has lost all credibility after years of aggressively lying about taking performance enhancing drugs on a side note I very much admire his determination. Thank you for proving free information about this.
I hope it helps me for my future writing too. In your presentation, i learn i need to build the trustworthiness in both speech and writing. Examples for Persuasive Speaking http: RT 6minutes 15 Tactics to Establish Ethos: Examples for Persuasive Speaking. This blog is superb for public speakers. Ethos is crucial and this is helpful. Examples for Persuasive Speaking https: Ethos, Pathos and Logos — Mr. Graziano's Class Blog — Jun 17th, Sales presentation strategy — The Presenters' Blog — Mar 18th, Subscribe - It's Free!
Similarity Does your audience identify with you? Authority Do you have formal or informal authority relative to your audience? Reputation How much expertise does your audience think you have in this field? All Remember that these dimensions are not always independent; rather, they are often intertwined. Three Pillars of Public Speaking.
How to Convey Logos. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator.
Andrew is a father and husband who resides in British Columbia, Canada. Similar Articles You May Like What is Ethos and Why is it Critical for Speakers?
Sample produce ethos? team size Study methodology advantages and their team disadvantages. Organizer college image compression phd thesis personal vision statements. Answers to the Critical Thinking Assessment of Skills training offers modules on climate change, that there was unfair for firms to .
team to work well it must have good rapport and team spirit, but more often than not the multidisciplinarity of a team and the intensity of interactions usually results in disagreements and quarrels that may, if not properly handled, deteriorates to enmity.
A good team working ethos equates to a positive characteristic attitude of a group of people towards what constitutes moral working practice. Achieving equality at work will involve all persons associated with an organisation being considered on a par with one another, by themselves and others. Seize this opportunity. Make it clear to your potential audience why they should spend their time (and their money) to listen to you. This is particularly critical if you are at an event with concurrent sessions. Don’t assume that people make their decisions on topic alone.
How to Use Ethos. The basic approach behind using ethos as a mode of persuasion is that it is an appeal that focuses on the character of the writer or speaker. In other words, the very character of the writer or speaker is the basis for agreeing or disagreeing with what he is arguing. HIRE US and we'll write your papers for you! Labels: How. How to Write Ethos Type of paper: Tutorials Subject: Education, Linguistics Words: While working on ethos, you have to realize that it has to show the way the readers recognize the writer. Below we present the main features that the readers may find out about the writer.