Skip Nav

The difference between qualitative and quantitative research

Qualitative research – the emphasis is on understanding

❶In other words, it can be said that qualitative is a term associated with creativity whereas quantitative is a term associated with anything practical.

Qualitative research

Language & Lit
What is Quantitative?
How to Cite

For instance, you theorize that heart disease is the leading cause of death in America, then work to prove or disprove that hypothesis. Another huge difference between qualitative and quantitative research is compiling research data. For instance, after you have created your research project, you must decide the best method to collect data.

If you choose to use surveys or polls, then you are employing the quantitative method. A survey consists of creating a number of questions for people to answer. However, a qualitative method uses a variety of ways to collect data. Therefore, you may interview experts, review documents, case studies, personal observations or conduct a focus group. Math verses text is another distinction between the qualitative and quantitative research methods.

Quantitative research is steeped in numbers. It is used to quantify attitudes, opinions, behaviors, and other defined variables, and generalize results from a larger sample population. Quantitative research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured; they include various forms of surveys — online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

This would be a quantitative fact. If you then landed on the ground and interviewed some motorbike riders about their thoughts on truck drivers, the notes or recording of those interviews would be qualitative data. They often blur, and you can represent the same data set in both ways.

In its raw form, this would be considered qualitative data. By doing this, you would have turned some unstructured qualitative data into a structured, countable insight. In other words, it can be said that qualitative is a term associated with creativity whereas quantitative is a term associated with anything practical.

Some of the words that are used in the description of anything qualitative are good, useless, ugly, beautiful, hard, soft, boring, fascinating, interesting, filthy, neat, dark, pale, wonderful, colorful, evil, angelic and the like. It is true that the terms mentioned above are used in our daily life.

This highlights that the words qualitative and quantitative describe the contrasting attributes of an object or even a person. This difference can be summed up in the following manner.

What is the Difference Between Quantitative and Qualitative? Definitions of Quantitative and Qualitative: Qualitative has a lot to do with the quality or the attribute of an object or a person. Quality is a property or an attribute that a person or an object possesses.

So it can be used to describe the object or the person as the case may be. Qualitative terms are used in forms of appreciation such as poetry, literature, and music. Words that are used in the description of anything quantitative are hot, cold, long, short, fast, slow, large, small, many, few, heavy, light, near, far and the like.

Key Differences Between Qualitative And Quantitative Research

Main Topics

Privacy Policy

Differences Between Qualitative and Quantitative Research Methods: Qualitative Methods: Quantitative Methods: Methods include focus groups, in-depth interviews, and reviews of documents for types of themes: Surveys, structured interviews & observations, and reviews of records or documents for numeric information.

Privacy FAQs

The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel.

About Our Ads

What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods. You typically have two choices when collecting data. Qualitative and quantitative research methods are ways individuals or businesses understand various information. Quantitative research is the method used when you want to know how many times or how often something happens. However, qualitative research is the method.

Cookie Info

The main difference between quantitative and qualitative research is their method of selecting samples. First, quantitative research is a scientific method using probability sampling while qualitative research is non-probability sampling method. On Methods: What’s the difference between qualitative and quantitative approaches? Editors Note: We are very fortunate to have Adar Ben-Eliyahu, Ph.D. our new Methods Editor, sharing with us her considerable expertise on research ru-apsnynews.tk Ben-Eliyahu completed her doctorate in developmental psychology at Duke University, where she honed very strong skills in methods.