For example, airline companies offer frequent-flier miles to customers who use their airlines. The rewards increase in value as the customer accumulates more miles. A company can also use a frequency card as part of their customer-driven marketing strategy.
For example, some video stores offer free movies and snacks if a customer rents a certain number of movies. A small company will need to make a long-term commitment to running a frequency marketing program to reap the greatest benefits. Many frequency programs last several years. While needs-based marketing can work for consumers, it is almost essential with business customers.
The reason is that businesses often spend tens of thousands of dollars for specific products and services. For example, a marketing consulting firm may offer mailing lists, educational materials, advertising programs, results tracking, or even a combination of all products and services. However, one business may just want 10, mailing lists while another requires the entire spectrum of services. Therefore, a company will tailor their specific recommendation around what the business customer actually needs.
However, this is best accomplished by giving a business a price break if they use the entire gamut of services. In other words, the business customer will spend less by using all services than if she paid for each one individually. Another customer-driven marketing strategy is geographic segmentation.
Geographic segmentation is simply studying the demographics and needs of consumers by region, then tailoring a specific product offering to that regions. For example, a small pastry manufacturer may find that people in Boston have different flavor preferences that people in Pittsburgh. Therefore, the company may distribute different flavored snacks to each region. Skip to main content. Create Own Meal Restaurants often use customer-driven marketing strategies with their salad and dessert bars.
The more you know about your customer base, the easier it is to develop a strategy that will appeal to these characteristics. As a result, you waste less time and money trying to reach unlikely prospects. A customer-driven marketing strategy focuses on meeting the needs of your customers and examines how your products or services can meet those needs. For example, your initial research may tell you that your customers are extremely interested in receiving a high level of service.
You may be able to meet this need by offering free deliveries or extended hours of operation. Customer-driven marketing helps to build loyalty, which can lead to repeat sales as well as referral business. One method used by marketers is the implementation of a rewards program where customers receive points each time they make a purchase.
The accumulation of points leads to free or discounted products or services. Use feedback from your customers to make changes or improvements to help you continue to meet customer needs in the future. For example, your customers may indicate that they want a cleaner store, a different product mix or a better customer return policy. Make any necessary changes and use your marketing strategy to get the word out to show that you're focused on serving your customers.
Make generating referrals a part of your customer-driven marketing strategy. Encourage your existing customers to spread the word about your business to gain new customers. Implement a referral program where customers are rewarded for sending new business your way by giving them additional discounts or free merchandise.
You could even hold a contest to see which customer can send you the most referrals in a specific amount of time. Chris Joseph writes for websites and online publications, covering business and technology.
Customer driven marketing strategy is all about educating your prospects and clients on how what you’ve got meets what THEY want and what THEY need. Finding Out What THEY Think. With customer driven marketing strategy you are always interested in your people so .
Customer-driven marketing strategies can apply to consumer or business customers. These marketing strategies should be well-planned, properly managed and have a .
Definition: Customer Driven Customer driven marketing is the marketing of products and services and all the plans and strategies associated with them as per the demands and expectations of the customer. What is a customer driven marketing strategy? A marketing strategy that focuses on targeting a specific set of customers, retaining them by meeting their needs, and using metrics to measure their satisfaction.
Marketing strategy seeks to deliver superior customer value by combining the customer-influencing strategies of the business into a coordinated set of market-driven actions. Strategic marketing links the organization with the environment and views marketing as a responsibility of the entire business rather than a specialized function. Customer-driven strategy is an essential business philosophy that all organisations should embrace. The concept provides a detailed summary of the key elements of customer-driven strategy and offers critical implementation advice and success factors.